How to Protect Your Domain Name and Brand?

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Nothing could be easier than buying a domain name and setting up a website. However, after a few months or years you will find your friends or colleagues, as in the case of , who will open their site on an equivalent domain name:, biarritz…

Reserve several generic domain names!

Google announces that the exact match (ex: naturopath biarritz) does not work in SEO. In my opinion, this is not correct and for small businesses or health professionals, lawyers, lawyers, craftsmen or traders it is even essential! So choose domain names

  • with or without dash
  • with inverted words
  • in .com and .fr to a minimum
  • new .eus tlds (euskara if you are in the basque country) and extensions specific to your .travel business. press… explore the new tld here. Even though Google says no, some are appreciated.

Don't book too much because it is always possible to enter the market with "sexy" domain names.

I recently recommended an .investments for 77 € ht in order to distribute comparative studies and thus recycle its #benchmark #marketing. It will bring in a lot more!


Domain names including your brand

Unlike a generic domain name, you can and should protect your brand. A brand protects itself on one activity, rarely several. Consult the inpi brand directory / Book now

  • your brand name
  • your brand name + activity

Protect your brand from google ads

To prevent third parties, or your competitors, from advertising your brand (a practice that brings results!), You have the option of declaring your brand to Google through this form:


Don't give up your domain names!

During my last training session at iup Bordeaux , we looked for an expired domain name on the university website. We found the domain name of a scientific society of Bordeaux abandoned for almost 4 or 5 years and reassembled for 2 or 3 years for "Japanese naughty cat" . It could have been porn, we're lucky. It was relatively clean, I bought it back!

Why are these domain names important and worth buying?

They have juice! see post on backlinks, or at least "what is a good link?" »

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