What are the elements necessary for the SEO natural referencing of a product on Prestashop?

What is an H1 tag?

The h1 tag designates the title of a website page. The most important of all Hn tags, the H1 contains the keyword because that's what Google ranks for the most. Therefore, the H1 tag is an essential part of the natural reference.

Where is the h1 tag? Although the H1 tag is often identified as the title tag of the site, it is not so: the H1 tag always corresponds to the main title of a page, and the title tag is the one displayed at the top of the screen on the left . and located in the top bar of your browser.

How to use h1 in HTML?

H1 tags must include the main word(s). The H1 tag should always include your keyword. Each page should have only one keyword in the H1 tag. You can also use synonyms of the main word in the different subtitles.

Where to place the H1?

H1 tag first on the page In the same logic as using one H1 tag per page, it is preferable to place it at the top of the page. Indeed, it does not make sense to start a text with a subtitle and place its main title in the middle.

How to make an H1 tag?

Keywords: Include the page's main keyword in the h1. Size: There is no absolute rule, but try not to exceed 100 characters: the h1 is supposed to be a title, not a paragraph ???? Uniqueness: Only have one h1 tag per page, because all pages should be specific and topic-specific.

How to write an h1 tag?

How to write effective h1 tags?

• Use only the h1 header. …
• Your h1 tag should describe what your webpage is about. …
• Make your h1 tag stand out. …
• Create h1 tags that provide a good user experience. …
• Use a targeted long-tail keyword in your h1 tag.

What is h2 tag?

What is the H2 tag used for? It is used to give a subtitle to a text. Specifically: the tag gives the algorithm content information about the second-level heading.

How to use the h2 tag?

As the H2 tag refers directly to the main content of the text (which can be summed up synthetically in the title), it will refer more precisely to the lexical zone associated with it than the following tags (those from H3 to 'to H6).

What is h1 in HTML?

The h1> elements represent six levels of headings in a document, h1> being the most important and the least important. A heading paragraph briefly describes the subject of the section it introduces.

What are the different types of SEO?

The different types of SEO

• Natural reference.
• Paid sponsorship.
• International referencing.
• Local SEO.

What are the two types of SEO? On the Internet, there are two distinct types of reference. So-called paid or sponsored references (SEA) and so-called natural or organic references (Senior).

What is good SEO?

The main concepts of SEO The objective is therefore, thanks to the search for keywords, to appear at the top of the results of the search engines. We consider that a site is well referenced when it is on the first page of search results, preferably in the first 5 places.

What is most important in SEO? According to the professionals surveyed, the three most important factors for SEO are links from authoritative sites, keywords in the title related to the question, and also central content in line with the search of the Internet user. .

What are the 3 pillars of SEO?

Use the three pillars of SEO (technical aspects, solid content strategy and off-page elements) to strengthen your company's approach to visibility, relevance and visibility when connecting with search engine users.

What are the 3 actors involved in the SEO optimization of a website?

The three most effective bases for optimizing the visibility of your website and getting a place on search engines thanks to natural references are: technique, semantics (page content) and site popularity.

What are SEOs?

SEO (Search Engine Optimization) means in French: "Optimization for search engines". This term defines all the techniques applied to improve a website on the search engine results pages (SERPs). It is also called natural reference.

What is good SEO?

Good SEO content will get your site seen in search engine results, including Google results. It will allow you to increase the organic traffic of your site and boost your visibility.

How do you know if you have good SEO?

To determine if your site is well referenced, you will first need to gather the keywords likely to be used to identify your business online. Once done, it is also a good idea to use various SEO testing tools and monitor its traffic.

How do you know if you have good SEO?

To determine if your site is well referenced, you will first need to gather the keywords likely to be used to identify your business online. Once done, it is also a good idea to use various SEO testing tools and monitor its traffic.

What are meta tags?

META tags are small snippets of HTML code that help describe the content of your web page to Google and other search engines. The word "Meta" is short for metadata.

How to find the meta tag? Located in the section, the meta description> tag describes the content of the page we are on. Its text appears on the screen, on the Google search results page (SERP), to inform the Internet user of what he will find on the page by clicking on the link.

How to use meta in HTML?

A meta tag is an HTML tag that is located in the HEAD section of the page's source code and provides the browser with metadata, that is, information about the page in question. META tags are generally invisible in the user's browser.

How to use the meta keyword tag?

The meta keywords tag indicates the keywords that can be listed in the HTML source code metadata. They describe in simple and precise terms the content of the website and can provide search engines with brief information about the content.

How to use meta HTML?

Anatomy of a META tag If we want to talk about tags, we have to talk about “meta > tag”. You may have noticed that the name placed immediately after the word “META” corresponds to the keyword used in a particular attribute: depending on the case, it is the name of the attribute or the attribute http – equiv.

What are metadata tags?

What is a meta tag? META tags are used to add metadata (metadata) to an HTML page. We will place this information in the main element, and it will not be displayed on the page.

What is the meta tag?

Definition: A meta description tag is used to describe an indexed page where you can enter keywords. This informs search engines and Internet users about the content of the page.

What is the essential meta tag for the positioning of the site?

The META Title tag is essential for your natural references. The Title tag tells Google the main content of your site's page. The search engine algorithm uses this tag to position sites on the results pages.

What is the meta tag?

Definition: A meta description tag is used to describe an indexed page where you can enter keywords. This informs search engines and Internet users about the content of the page.

What is the role of meta?

Therefore, a meta tag is data containing information that is invisible to your website visitors. META tags, on the other hand, appear in the source code. They inform crawlers about the content of a web page by providing a brief description of the page for example.

What is the web meta?

The meta description is an HTML tag. It can be set as a header on a website. The meta description is one of the fundamental aspects of SEO for your website. Previously, search engine crawlers used their content to index websites.

What is paid SEO?

Paid referrals or SEA, search engine advertising, is the delivery of targeted advertisements, usually above and to the side of search engine results pages. These ads allow advertisers to gain visibility through carefully selected keywords.

What is the difference between a natural referral and a paid referral? â With paid sponsorship, after the advertising message is taken, the company will appear immediately when the advertising campaign is launched. â Natural referencing requires more in-depth construction work to make your business visible in a natural way.

Why do paid referencing?

Paid Search (SEA) allows you to quickly increase your search engine rankings within a given budget. Combined with a natural referencing strategy (Senior), it ensures good visibility for your website.