What are the three pillars of SEO?

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The SEO strategy aims to optimize the content of the website in order to achieve the best possible position. SEO specifically targets the visibility of a website on Google, with more than 200 elements that its algorithms take into account.

Which KPI is essential for you to monitor and why?

Overall traffic analysis The first KPI is of course the continued evolution of your traffic. Traffic is relatively easy to measure and can be done using Google Analytics. You need to know your different acquisition channels and the share they hold in your total traffic.

Which KPIs to follow? Which KPIs to follow to analyze your traffic acquisition campaigns?

  • Number of unique visitors. …
  • Number of visitors. …
  • Percentage of new visits for each traffic source. …
  • Number of qualified statements by leverage. …
  • Deviation rate. …
  • Number of page views per visit.

Why are KPIs important?

KPIs allow you to investigate deviations and adjust processes or resources to achieve short-term goals. KPIs reported and analyzed on a weekly, monthly or quarterly basis are part of the progress process and allow the management and monitoring of activities.

What are the performance goals?

What is performance? In general, the performance is a numerical result obtained within the framework of a competition. At company level, performance expresses the degree of achievement of the objectives pursued. A successful business must be efficient and effective.

Why are KPIs important?

What are KPIs used for? They allow managers and employees to assess the effectiveness of their actions. They are linked to the company's objectives and strategy: KPIs can facilitate decision-making.

How to choose a good KPI?

Here are the key factors when choosing KPIs: Measurable: You must be able to measure your indicators accurately. Actionable: A key indicator must enable decision makers to act. Simple: a good indicator should be easy to create and understand.

What are the 3 types of indicators?

Four types of indicators can be distinguished: activity, effectiveness, efficiency and performance indicators. Their construction must respect several rules: the number of indicators must neither be too low nor too high.

What are the criteria that define a KPI?

Five criteria of a good KPI: Specific: it must serve a clear and precise objective. Measurable: the data must be measurable and it must be possible to determine the progress made in relation to the objective. Achievable: Serves achievable goals and must allow for action.

Why monitor KPIs?

KPI monitoring also makes it possible to always be in phase with the trajectory of the business plan: number of visitors, new customers, rate of active customers, conversion rate, etc.

What are the 3 actors involved in the SEO optimization of a website?

What are the 3 actors involved in the SEO optimization of a website?

The three most effective bases for optimizing the visibility of your website and positioning yourself on search engines thanks to natural referencing are: technique, semantics (page content) and site popularity.

What are the 3 levers of natural referencing? What are the levers. SEO ? Your natural referencing depends on 3 interdependent elements that must be considered globally: technical optimization, the creation of content with high added value and the acquisition of long-lasting links.

Which tag is useful for Google?

Which tag is useful for Google?

These Meta tags help control crawling and crawling by search engines.

Which tag is no longer taken into account by the Google search engine? Even if there are still many webmasters who believe in it, the revisit-after meta tag is not taken into account by Google (and neither are the other major engines according to Google).

How do you know if you have good SEO?

How do you know if you have good SEO?

To know if your site is well referenced, you will first need to gather keywords likely to be used to identify your business online. When doing this, it is also a good idea to use different SEO testing tools while monitoring its traffic.

How to set up a good SEO? An effective SEO strategy rests on a solid foundation. First of all, you must know why and for whom you want to position yourself. Then, in order to meet Google's requirements and user expectations, we will create high value content and obtain inbound links.

What is good SEO?

Good SEO content will make your website visible in search engine results, including Google. This will allow you to increase your site's organic traffic and increase your visibility.

What is most important in SEO?

According to the experts surveyed, the three most important SEO factors are links from authoritative pages, keywords in the title that are relevant to the query, and core content that also matches the user's search.

What is the h2 tag?

What is the h2 tag?

It is used to give a subtitle to the text. More precisely: the label provides the algorithm with information about the content of the second-level title. This tag is called second-level title for a simple reason: h for "title", "title" in French, and 2 for its position number.

What are HH marks used for? H1, H2, H3, H4… 6 Hn header tags are used to serve web content using headers of different sizes. Their interest, however, goes well beyond simple aesthetics, because these titles above all make it possible to prioritize content.

How to make h2?

Hydrogen can also be obtained from electricity, by electrolysis of water. It consists of the decomposition of water (H2O) into oxygen (O2), on the one hand, and hydrogen (H2), on the other hand, using an electric current.

What is the composition of H2?

â Hydrogen â Helium
1 hour
At the
Full table ⢠Extended table

How to convert water into hydrogen?

The electrolysis of water A molecule of water, subjected to an electric current through two electrodes, dissociates into oxygen and hydrogen gas: this is electrolysis. The electric current dissociates the water molecule into hydroxide ions (OH)- at the cathode and into protons H at the anode.

What is the role of the h2 tag?

It is used to give a subtitle to the text. More precisely: the label provides the algorithm with information about the content of the second-level title.

How to use the h2 tag?

The H2 tag referring directly to the main subject of the text (which can be summarized synthetically in the title), it will refer to the lexical field which refers to it with greater precision than the following tags (those ranging from H3 to ' to H6 ) .

What is the role of the h1 tag?

The h1 tag indicates the title of a website page. The most important of all Hn tags, the H1 contains the main keyword because that is what Google places the most importance on. Therefore, the H1 tag is an essential component for SEO.

What is h2?

Hydrogen is the simplest, lightest and most abundant chemical element in the universe. It is made up of two hydrogen atoms (Hâ).

What is H2?

Hydrogen (H) is a very light gas with the chemical formula H2. It is easily flammable, odorless, colorless, non-toxic and non-corrosive.

What is the composition of H2?

This has a dimension of the order of 0.0000000001 meter, or 0.00000001 cm. A molecule is not a ball. It consists of an oxygen atom connected to two small “balls” which are hydrogen atoms.

What is the most important KPI for an SEO campaign?

What metrics to follow to evaluate the performance of your SEO actions? Here are 7 SEO KPIs to follow: the ranking of your keywords, the quantity and quality of backlinks, the quantity of organic traffic, the time spent on your pages and their bounce rate, loading time, duplicate content…

What are SEO KPIs? What is the SEO KPI? A KPI or key performance indicator is an indicator that makes it possible to evaluate the effectiveness of an action aimed at achieving a certain objective.

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